Salesforce and HubSpot are two of the most popular CRM (customer relationship management) software platforms on the market. They both offer a wide range of features and integrations, making them ideal for businesses of all sizes.
While both platforms offer an impressive range of features, there are some important differences between them that will determine which one is best for your business. In this guide, we’ll take a closer look at these two popular platforms and compare their key features and benefits to help you decide which one is right for you.
First, let’s take a brief look at the history of these two leading CRM systems. Salesforce was founded in 1999 as a platform for developing applications for businesses and other organisations. It was originally called “DemandWare” but was renamed in 2000 to reflect the fact that its primary function was to help businesses manage their relationships with their customers. Salesforce was the first cloud-based CRM software service, and it has since become the most popular CRM platform in the world. Today it boasts more than 150,000 customers worldwide and is valued at $56 billion.
HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah to provide sales and marketing tools for small businesses. Originally known as “KickApps”, it was re-branded as “HubSpot” in 2007. The company has since been acquired by well-known tech giant Google for a staggering $3.2 billion, making it one of the biggest acquisitions in the company’s history.
Today HubSpot serves over 50,000 customers in more than 100 countries around the globe and boasts a market capitalization of over $4 billion. It has become one of the most popular sales automation platforms for small businesses and is now used to manage over 20% of all B2B leads in the United States.
Let’s now take a look at some of the key features that both of these platforms have to offer.
Both Salesforce and HubSpot offer a range of features and tools to help your business manage its customer relationships more effectively. However, there are some key differences between them.
For example, Salesforce enables you to manage relationships with contacts directly within its own database, while HubSpot requires you to use a marketing automation tool such as MailChimp or Constant Contact to send emails to your subscribers. This means that you first need to export your lead data from Salesforce to a third-party email marketing tool before you can reach out to your contacts by email. This can be a time-consuming process, especially if you have a large contact list.
By contrast, HubSpot allows you to manage your contact data directly within its system. This means that you can send automated emails to your subscribers without needing to export your data to a third-party tool first. This can save a lot of time and help you build stronger relationships with your customers.
As you can see, both solutions have a number of useful features that can help you boost your sales and grow your business. But each has its own strengths and weaknesses that you may want to consider before making a decision.
HubSpot helps businesses attract visitors, convert leads, and close customers. It is one of the top CRMs for small and medium businesses. It uses a user-friendly dashboard that lets you easily create and track marketing campaigns. You can create blogs, landing pages, emails, and much more right on their platform.
Salesforce on the other hand is an enterprise-level CRM solution that offers everything you would find in a basic CRM as well as a ton of additional features that let teams manage sales, service, and marketing all in one place. It is used by more than 150,000 businesses and offers users access to a dedicated support team along with detailed analytics to help you get the most out of your system.
Both solutions are excellent options for small businesses and can help you grow your business to the next level! Salesforce and Hubspot are both fantastic CRM platforms. However, Salesforce has several advantages that set it apart from Hubspot.
First and foremost, Salesforce is more customizable than Hubspot. Hubspot only offers a small number of pre-defined templates while Salesforce offers an unlimited number of customization options.
SalesForce vs Hubspot: Key Differences
At first glance, it might seem like Salesforce and HubSpot are two very similar software platforms. They both allow users to manage their data, track leads and customers, and create proposals. However, while these two platforms have a lot in common, there are some important differences that set them apart from each other and make them a better fit for different businesses.
One of the biggest differences between Salesforce and HubSpot is that HubSpot is specifically designed for marketing, while Salesforce is focused on sales and customer service. Hubspot’s core functionality revolves around marketing automation and email marketing. It can be used to run targeted email campaigns and track the performance of those campaigns.
For example, HubSpot can track how many recipients opened an email, how many clicked on a link in that email, and how many converted as a result of that click. Using this information, marketers can then tailor their emails to the individual needs of the recipient in an attempt to improve conversions.
On the other hand, Salesforce was built for salespeople. It allows users to track the progress of each of their leads and opportunities so that they can continue to build relationships with them throughout the sales process.
In addition, Salesforce provides users with a number of tools to help them manage their customer relationships. These tools include customer profiles, automated workflows, and reporting features. The salesforce dashboard offers real-time updates on key metrics including the number of new customers and products sold. This allows users to stay on top of their business performance and keep up to date on the status of all of their leads and opportunities.
These two platforms are both great tools for B2B organizations looking to strengthen their relationship with their customers. However, they are better suited for different purposes. If you are hoping to improve your marketing efforts, then HubSpot is probably the better choice for you. But if your goal is improving the efficiency of your sales team, then Salesforce is most certainly the way to go.
Why the Salesforce CRM?
Salesforce is the leading CRM system in the world, and for good reason. Here are just a few of the reasons why Salesforce is so popular:
Salesforce is easy to use: Once you get used to it, Salesforce will feel like second nature to you. That’s because it’s a really intuitive system, which makes it much easier for new users to learn.
Salesforce makes customer data accessible: Because it has so many user-friendly features, Salesforce makes it easy to get relevant information about your customers and prospects. That way, you’ll have everything you need to make data-driven decisions that will help your business grow.
Salesforce enables you to personalize your experience: It’s extremely customizable, which means you’ll be able to create a user experience that’s perfectly tailored to the way you work. Plus, its great data visualization tools make it much easier to analyze your data and spot trends that can have a big impact on your business. And if you want to work on other things while you’re still logged in, there’s no need to worry about security—salesforce encrypts all of your data so no one can access it without your permission.
Salesforce helps you improve productivity: Thanks to features such as Chatter, you’ll never lose track of an important message or piece of information again. That means you can focus all of your time and energy on growing your business instead of worrying about how you’ll manage all your data.
Salesforce makes collaboration easy: Because it allows you to connect with your team from anywhere, you can easily share information and work together to develop effective strategies that will help you achieve your goals. And with tools like email integration, you’ll be able to engage with your leads even when you’re not in the office.
These are just a few of the many reasons why so many companies choose to work with Salesforce as their CRM solution. Want to learn more about this incredible platform? Check out this short video to learn more about what Salesforce has to offer and how it can transform the way your business operates.
Why Salesforce is a better long-term Sales solution
As you can see, there are plenty of compelling reasons to choose Salesforce as your CRM solution. But there’s another reason that many people don’t realise: While Salesforce has a lot to offer, it can actually be more affordable than you might think.
If you’re currently using Hubspot to manage your customer data, switching to Salesforce could save your company a significant amount of money every year. That’s because the price of HubSpot plans go up automatically each year, whereas the cost of a Salesforce subscription remains flat no matter how many users you have. And since there’s no need to pay for additional modules, you’ll end up spending a lot less than you would with a Hubspot plan.
How Salesforce can help grow your business
There are many ways that salesforce can help your business grow. Whether you’re looking to increase customer acquisition, drive down costs, or streamline processes, salesforce can help. Let’s take a look at some of the most common ways that salesforce can help businesses like yours.
Sales Cloud Salesforce can help you increase revenue by optimizing and automating your sales operations. Whether you sell products, services, or both, you can use salesforce to increase sales velocity and close more deals. Here are some of the ways salesforce can help you increase your revenue:
Drive Customer Acquisition: Building relationships with your customers is critical if you want them to keep coming back to you. With salesforce, you can easily reach out to new and existing customers through marketing campaigns and targeted promotions. By combining personalized outreach with automation, you can increase engagement and make a big impact on your bottom line.
Improve Customer Satisfaction: Satisfied customers are your best source of revenue. That’s why it’s important to provide them with an exceptional experience each time they do business with you. By leveraging salesforce’s Customer Success Platform, you can quickly resolve customer issues, increase their satisfaction, and encourage repeat business.
Reduce Operating Costs: If your business is growing, it’s likely that you need more resources to meet customer demand. But hiring additional staff can increase your operating costs. By automating certain business processes using salesforce, you can eliminate the need for costly human resources and reduce expenses over the long term.
To summarise, a powerful CRM like HubSpot or Salesforce can help with many different areas of your business; from sales to marketing with a combination of smart automation features to help reduce costs, saving you time and money.
Implementing a CRM system like Salesforce can help enhance productivity and streamline business operations, which can have a significant impact on your bottom line. So if you are looking for ways to improve your organization’s productivity and maximize performance, you should consider Salesforce today.
If you are a business owner and would like to simplify your business operations get in touch to discuss how we can help implement Salesforce’s marketing cloud into your existing systems. Enjoyed this article? Please share this blog on your LinkedIn.